The Conversion Playbook
The specific, tactical, and brutal truths about what it takes to win in e-commerce.
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— The Philosophy“Amateurs optimize pixels. Professionals optimize behavior.”
The Fundamentals Start here. The mandatory baseline before you optimize anything else.
The Frameworks
Section titled “The Frameworks” Part I: Foundations of Behavior Cognitive UX, Habit Formation, and Trust.
Part II: Strategic Frameworks Analytics, CRO, and Conversion Strategy.
Part III: Technical Mastery Architecture, Speed, and Engineering Excellence.
Part IV: Sustainable Growth Operations, Logistics, and Retention.
Part V: The Future AI, Voice, and 2026 Trends.